The Argentinian influencer, street style muse, model and now brand cultivator Sofía Sanchez de Betak, of the newly launched label Chufy (de Betak’s nickname) has launched her new collection. Aptly titled The Chufy Collection. Which evokes all of her influences and inspirations derived during her travels around the world. Being native to Argentinian, her labels first season (last year) was themed around her origin of Argentina, this season she has found new design inspirations while in Japan. Where it speaks to the spirit of the overall pattern layering and the source of her vivid color motifs.

Sanchez de Betak’s goal is to pull inspiration from a specific destination, for each collection and her next journey of artistic exploration will be in Kenya; which, will prove quite interesting. From the looks of her new lively look book to say the least. The pieces include light-weight silk-cotton blended kimonos, pajamas and nibushiki’s which, are available for purchase at Bergdorf Goodman, and The Webster. Check out the full collection by tapping below and enjoying the visually compelling collection now.