St. Beauty

Four weeks into the new year and just as January already nears its end, it’s safe to proclaim 2018 as the year of the abundant womanly glow. Let’s be honest: black women have always been glowing, whether the masses knew it or not. Society at large is now understanding the tremendous gift of the natural glow that Black women exude on a daily basis. We have a feeling the appreciation for that glow is being distinctly elevated by way of St. Beauty’s new visual for their song “Not Discuss It.” 

Steaming off of their highly anticipated debut album, Running to the Sun, the new video directed by Lacey Duke, director of their visual for “Caught” and BOSCO’s latest “Adrenaline,” has the ability to create an imaginary world for people of color where melanin and magic prevail over any evil we need not discuss.

St. Beauty

Duke provides us a close-up, glossy, beauty campaign concept that illuminates St. Beauty; it is reminiscent of her work with Covergirl’s “Girls Can” campaign featuring Janelle Monae.  Solidifying their groups’ namesake with scenes that mimic a 1970’s disco video, or perhaps the millennial version of an AfroSheen commercial─St. Beauty shines in dreamy film filters, gold streamers, kaleidoscope transitions, champagne-hued glittering tops, sheer dresses and crystallized thigh-high boots; who needs Kira Kira? Both Alex and Isis are singing with shimmering, luminescent skin that’s glowing on 1000!  

The duo’s soulful yet folk-chic style is highlighted to perfection as both ladies vibe out with luscious natural, curly, blown-out afros and fresh dewy make-up looks. The visual provides an endless amount of beauty inspiration, dreamy heights and grooving soul which is becoming a staple for their band. Watch their new visual below and cop their debut album here.