IVY PARK SS18

Just when you thought you’d caught your breath from Beyoncé’s performance at Coachella Weekend One, that we’d have a little time to recuperate before Weekend Two hits us in a few days; the Queen Bey makes a stunning statement again. This time by way of her Ivy Park label and its new Spring 2018 Collection, modeled by young Harlem grown figure skaters.

IVY PARK SS18


The Figure Skating in Harlem (FSH) is a nonprofit extra-curricular program that provides young women of color with targeted academic achievement and disciplined based outlet based uniquely around ice skating. The organization works with girls ages 6-18, who reside in the Harlem, Upper Manhattan or the lower Bronx areas. All of the students must have or be working towards a path of academic excellence; with an A and B grade average and they must dedicate a commitment to up to 15 hours on the ice per week. In the event a students grades decline, they’re given extra homework and tutoring is provided.

IVY PARK SS18


The spring 2018 campaign was launched with images and a visual shot with the young ladies of FSH. The previous Fall 2017 campaign included Trans activist and actor Laverne Cox, models Grace Bol and Souffrant Ralph and choreographer Karen McDonald. Check out the 60-second visual for the campaign below; it features some of the young ladies of FSH showing off their figure skating skills in fresh Ivy Park threads.